What is SEO?
Search Engine Optimization (SEO) is the process of ranking web pages on SERPs with the help of keywords and content optimization.
So, whether you’re hiring an SEO agency, or doing it yourself, the best method to implement the right SEO strategy is to learn yourself. And I can bet that it would not take you more than an hour to know what to do.
What do these stats reflect?
To generate organic traffic, you need to rank on page one of the SERP. And that’s where you need SEO. However, SEO is constantly evolving. In this post, we’re going to cover 10 important trends you can leverage in 2021 for SEO success. They include
Core Web Vitals
EAT & branded SEO
According to Google, core web vitals are going to become a ranking factor in May 2021.
And in this chapter, I’m going to show you exactly how to get your site ready for this upcoming Google update.
(Including a real-life example of how I dramatically improved Backlinko’s core web vital scores.)
Let’s dive in.
“Google is already showing you which results it thinks serve users’ intent, use this data for your own strategy,” Dennis said. “For me, SERP analysis will be an important practice not just in 2021, but moving forward as search intents change and Google continues to become more sophisticated to keep up.”
“In terms of the actual answer – but also their preferred content type (e.g., video, podcasts, or PDF),” van Vessum said. “Because figuring out queries’ user intent by hand is very time-consuming, keyword research tools that let us quickly do this at scale will overtake those that do not.”
With user experience at the forefront of design and tech advances, Google’s latest algorithm focuses on how your website performs more so than the content on it. This means websites that are mobile-responsive, quick to load, and secure will continue to rank higher than sites that don’t meet these criteria. In addition, when Google crawls your pages, they will also be looking at a set of metrics. These metrics, also known as Core Web Vitals, are a big part of the Page Experience update.