How to Make Money on Facebook Reels

Making money on Facebook Reels involves using Meta’s monetization programs and optimizing your content strategy to grow and engage your audience. Here’s a step-by-step guide:

✅ 1. Meet the Monetization Requirements

To monetize Facebook Reels, you must be eligible under Meta’s Partner Monetization Policies:

• Be at least 18 years old.
• Live in an eligible country.
• Have a Facebook Page (not just a personal profile).
• Follow Community Standards and Content Monetization Policies.
• Consistently publish original content.

Check eligibility here: Meta Monetization Manager

✅ 2. Monetization Methods for Facebook Reels

A. Reels Play Bonus Program (invite-only)

Meta has offered payouts based on views through the Reels Play Bonus, rewarding creators for popular content.

Requirements:

• Invite-only program (Meta notifies you via Creator Studio).
• Performance-based payouts (number of views over a 30-day period).

📌 Note: This program has evolved and may be phased out or merged into Ads on Reels in some regions.

B. Ads on Facebook Reels

This is the most scalable method.

Two types of ads:

• Overlay ads: Banner or sticker ads appear during your Reel.
• Post-loop ads: 4-10 second ads that play after your Reel ends.

To be eligible:

• You must be enrolled in in-stream ads.
• You need at least:
  • 5,000 followers on your Facebook Page.
  • 60,000 total minutes of watch time over the past 60 days (across all content types).

Setup:

• Go to Meta Creator Studio → Monetization tab.
• Enroll in Reels Ads.

C. Stars (Fan Support)

Fans can buy and send Stars on your Reels. You earn money from each Star sent (1 Star = $0.01).

Eligibility:

• Turn on Stars in Meta Creator Studio.
• Encourage fans to support you with Stars during Reels and live videos.

D. Brand Partnerships

Use Branded Content or the Brand Collabs Manager to connect with companies for sponsorships.

Tips:

• Create a media kit with your stats.
• Tag brands in relevant Reels.
• Use the Paid Partnership label when posting sponsored content.

E. Cross-Monetization with Instagram Reels

If you’re active on Instagram, cross-posting Reels to Facebook can also help grow visibility and unlock monetization on both platforms.

✅ 3. Best Practices to Grow & Monetize

• Hook viewers in 3 seconds: Make your content attention-grabbing fast.
• Post consistently (3–5 Reels/week).
• Use trending audio and hashtags.
• Add captions to increase engagement.
• Engage with comments to build a community.
• Post original content (avoid recycled TikToks with watermarks).

✅ 4. Track Your Earnings

Use the Meta Creator Studio or Meta Business Suite to monitor:

• Views
• Engagement
• Revenue from ads, bonuses, and Stars

✅ 5. Bonus Tip: Diversify Income

Use Facebook Reels to:

• Drive traffic to YouTube, TikTok, or Instagram.
• Promote a digital product or service.
• Build an email list via a link in bio.

If you want help optimizing your page or planning Reel ideas for monetization, I can help with that too!